Truth to Power

Dear Hardees

Dear Hardees:

I’m no marketing genius or anything, but I am a guy, and as such, just a brief comment on your new ad campaign. You have shrunk your heart attack on a bun Thickburger to a smaller “Little Thickburger”:

“burger”

In the ad, you compare the process to what happens to a guy in a cold swimming pool…you know, shrinkage.

Because when I want to eat a burger, I really wanna think DICK.


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