Vitaminwater: Sugar and speed from Coke
Vitaminwater’s Empty Calories Are at the Heart of What’s Wrong with the Beverage Industry
Many millions of Americans continue to seek all sorts of ways to become healthier and control their weight, but let’s get real; it’s not working. The health trend continues, yet our obesity rates remain on the rise.
Consider this paradox: As we have become “larger” as a nation, our sales at health food a stores have skyrocketed. Between 2001 and 2008, sales of natural food and drink products at specialty stores in the United States rose from an estimated $11.9 billion to $19.6 billion.
What is it that we are not doing right?
…And as I did the math, I realized there were 125 calories in one of those sexy bottles, along with 32.5 grams of sugar …“natural” of course. Hmm … that’s almost what a can of Coca-Cola has.
That’s when it dawned on me – could Vitaminwater be a part of the obesity problem? Not Vitaminwater alone, but this false fantasy we’re buying into, that we are doing something healthy for ourselves by drinking the stuff and consuming other “natural” products. Are Whole Foods and health food stores part of the problem by pushing sugar and caffeine on us in healthier packaging?</em>
