Truth to Power

Chrysler runs ad pushing for release of Burmese prisoner

Free political prisoner, Chrysler TV ad says

In a bold and risky move aimed at getting people talking, Chrysler has launched a new ad for its flagship 300 sedan that includes combines product placement with political activism not characteristic in automotive advertising.

It’s a stark contrast with earlier, more mainstream Chrysler 300 commercials, including one that featured rap star Snoop Dogg and former Chrysler CEO Lee Iacocca.

The new 30-second spot ties Chrysler’s namesake brand to a worldwide human rights campaign to free imprisoned Burmese democracy advocate, Aung San Suu Kyi.

Now 64, Ms. Suu Kyi was elected prime minister of Burma (now Myanmar) in 1990 with 59% of the vote. But a military junta prevented her from taking office, and has kept her under house arrest for 14 of the past 20 years. She won the 1991 Nobel Peach Prize. </em>


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