Putting the ‘micro’ back into Microsoft
Microsoft is feeling a bit uncomfortable about the fact that it’s perceived as a gigantic corporation, a soulless, mechanical, eternally-devouring, will-sapping, blue-screen-of-deathing, pounding-on-the-keyboard, screaming-at-IT… well, I digress. In order to curb this Borg-like image, they’re looking to spend $120 million on a series of ads. The campaign, using television, print and the Internet, highlights Microsoft’s education and economic development projects in 32 countries. Effective!