By Naomi Klein
It’s time. Long past time. The best strategy to end the increasingly bloody occupation is for Israel to become the target of the kind of global movement that put an end to apartheid in South Africa.
In July 2005 a huge coalition of Palestinian groups laid out plans to do just that. They called on “people of conscience all over the world to impose broad boycotts and implement divestment initiatives against Israel similar to those applied to South Africa in the apartheid era.” The campaign Boycott, Divestment and Sanctions–BDS for short–was born.
…Several days into Israel’s Gaza assault, Richard Ramsey, the managing director of a British telecom company, sent an e-mail to the Israeli tech firm MobileMax. “As a result of the Israeli government action in the last few days we will no longer be in a position to consider doing business with yourself or any other Israeli company.”
When contacted by The Nation, Ramsey said his decision wasn’t political. “We can’t afford to lose any of our clients, so it was purely commercially defensive.”
It was this kind of cold business calculation that led many companies to pull out of South Africa two decades ago. And it’s precisely the kind of calculation that is our most realistic hope of bringing justice, so long denied, to Palestine. </em>