Truth to Power

Gouging the poor the Micky D’s way

McDonald’s to charge more in poorer suburbs

McDONALD’S is lifting prices in poorer suburbs where it believes consumers are more likely to accept higher charges without complaint.

Costs were previously based on restaurant overheads and ingredient prices.

But the multi-national fast-food chain is using socio-economic factors to determine charges under a new “demand-based pricing” scheme.

Corporate documents obtained by The Courier-Mail show McDonald’s Australia has identified an “opportunity to introduce more aggressive price increases” in 73 Queensland outlets.

McDonald’s, which yesterday confirmed the pricing strategy, says the price “refinement takes into consideration individual factors that relate to each store … “.

A McDonald’s franchisee, who asked to remain anonymous, said the biggest price rises were concentrated in low-income areas.

“In general, the poorer suburbs will pay more,” the franchisee said.</em>

This of course is nothing new- the poor always pay more for everything, simply because the ones setting the costs know the poor have fewer options- they are trapped by bus lines and geography. I lived in East Atlanta for several years, and saw that milk, gas, even cigarettes cost 20% more than they did 2 miles down the road. I owned a car, so I could travel the extra distance not to be ripped off, but the elderly or the poor in the area? Stuck. So McDonalds is simply the latest to prey on the poor. Why not? They are always there, they have no power, and they don’t have many options other than eating your shitty food. Kudos, excellent business model.


Recently on Ink 19...

What This Comedian Said Will Shock You

What This Comedian Said Will Shock You

Print Reviews

With his latest book, What This Comedian Said Will Shock You, celebrated stand-up Jedi Bill Maher “shocks” readers by doing the most outrageous, unthinkable, and socially unacceptable thing imaginable: he speaks rationally, logically, and objectively.

Gasoline Lollipops

Gasoline Lollipops

Features

Gasoline Lollipops’ newest single, “Freedom Don’t Come Easy,” is today’s mother lovin’ punk rock folk anthem.

Basket Case

Basket Case

Screen Reviews

Frank Henenlotter’s gory grindhouse classic Basket Case looks as grimy as the streets of Times Square, and that is one of the film’s greatest assets. Arrow Video gives this unlikely candidate a welcome fresh release.

Jimmy Failla

Jimmy Failla

Event Reviews

Despite the Mother’s Day factor, hundreds of fervent, faithful followers still flocked to Orlando’s famed Plaza Live to catch an earlybird set from Jimmy Failla — one of the hottest names on today’s national comedy scene.

Lonnie Walker

Lonnie Walker

Features

Ink 19 readers get an early listen and look at “Cool Sparkling Water,” a new single from Lonnie Walker.

Los Lobos

Los Lobos

Event Reviews

Jeremy Glazier has a bucket list day at a Los Lobos 50th Anniversary show in Davenport, Iowa.

Always… Patsy Cline

Always… Patsy Cline

Archikulture Digest

Carl F. Gauze reviews the not-quite one-woman show, Always… Patsy Cline, based on the true story of Cline’s friendship with Louise Seger, who met the star in l961 and corresponded with Cline until her death.