Truth to Power

Well, it beats American Idol I guess…

Maturing cheese becomes Internet star

LONDON (Reuters) – A large English cheddar cheese has become a star of the Internet, attracting more than 1 million viewers to sit and stare at it as it slowly ripens.

First placed in front of a webcam in late December, the Westcombe cheddar from West Country Farmhouse Cheesemakers leaped to public attention in early February and has since attracted viewers from 119 countries.

“The hits went over 1 million this morning. It has been a real challenge keeping the cheese up and running with all the interest it has generated,” a spokesman for the company running the website, www.cheddarvision.tv, said Wednesday.</em>


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